ডিজিটাল মার্কেটিং হলো এমন একটি বিপণন কৌশল যা ইন্টারনেট এবং ডিজিটাল মাধ্যম ব্যবহার করে পণ্য বা সেবা প্রচার করে। এটি মূলত ডিজিটাল চ্যানেল যেমন সোশ্যাল মিডিয়া, সার্চ ইঞ্জিন, ইমেইল, এবং ওয়েবসাইটের মাধ্যমে ব্র্যান্ড প্রচারণা এবং গ্রাহকদের সাথে সংযোগ স্থাপন করার একটি আধুনিক উপায়।

ডিজিটাল মার্কেটিংকে আরও কার্যকর করতে বিভিন্ন উপাদান ব্যবহার করা হয়, যেমন:

• I. Fundamentals & SEO (Search Engine Optimization)

   

  • Introduction to Digital Marketing

    • What Digital Marketing is and how it works.

    • Future of Digital Marketing & Job opportunities (Bangladesh/Marketplace).

  • Search Engine Optimization (SEO)

    • Basic SEO Concept, How SEO Works, and Career Perspective.

    • Niche selection, Keyword Research, and Keyword Finalization.

    • Website Audit: Manual and Technical Audits using tools.

    • SEO Setup Guideline based on Audit.

  • Website Optimization

    • On-Site Optimization: Domain/hosting/SSL, WordPress Installation, General settings, Theme selection, and Loading speed optimization.

    • On-Page Optimization: URL setup, Keyword Placement/Density, Content optimization (Text/Image/Video), and Readability.

    • Off-Page SEO: Link Building (Blog commenting, Profile backlink, Q&A backlink, Forum posting), Guest blogging backlink, and Directory Submission.

  • Technical Tools

    • Website Health Check (Google Search Console): Submitting to Webmaster, Internal links, Disavow Tool usage.

    • Google Analytics: Importance, Organic/Paid Search, Referrals (Backlinks), Direct Traffic.

    • Google My Business (GMB): Importance, Claiming/Creating a GMB Listing, Optimizing, and Verification.

    • Local Host: Setting up a website.

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  II. Social Media & Content Marketing

   

  • Social Media Marketing (SSM)

    • Face book Page creation, Promotion, Boosting, and earning potential.

    • Twitter Profile/Promotion and earning potential.

    • Instagram Marketing (Introduction, Building Business, Promotional Activities).

    • LinkedIn Marketing (Introduction, Profile, Company, Rules, and Promotion).

  • Platform-Specific Marketing

    • Facebook Marketing: Pages, Posts, Audience Research, Facebook ADS, Campaign/Lead Generation, Business Account/Page Setup, Pixel Setup, and Messenger Chatbot.

    • Youtube Marketing: Channel Creation/SEO/Video Creation/Promotion.

    • Twitter Marketing: Account Setup, Optimization, ADS, Tweet Rules, and Hashtag Research.

    • Pinterest Marketing: Account Creation, Pin Creation, Account Optimization, and Traffic Generation.

  • Content & Video Marketing

    • Competitor Research, On-page optimization, Content Strategy/Type, Content Writing Formula.

    • Video Marketing: YouTube Channel Creation, Video Meta Title/Description optimize, Tag research, Thumbnail Design/optimize, Video content research, and Earning by video tutorial/YouTube channel.

    • Link Building

    • Google Analytics set up

    • SEO Audit

    • Web 2 Banking Marketing

    • Profile Banking Marketing

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  III. Paid Advertising & E-commerce

   

  • Google Ads

    • What Google ads are, Necessity, Display & Search ads, and How it works.

  • Marketplace

    • Fiverr ID Opening and details.

    • ID checking of student and Fiverr marketing.

  • Affiliate Marketing

    • Amazon Affiliate/Niche Finalize: What is Amazon Affiliate Marketing, Niche definition, Keyword Research, and finding profitable Niche.

    • Amazon Associate: Account Creation and its rules.

    • Upwork (A-Z)

  • Competitor Analysis: Strength & weakness Analysis.

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  IV. Email Marketing

   

  • Email Marketing

    • What is E-mail Marketing, How to Create E-mail/E-mail Template, and Email Automation.

    • Types of e-mail software.

    • How to set Mailchimp?